ACHILLE LAURO SANREMO 2020

...Lettergram design studio was in charge of the creative consultancy for the concept ideation, the graphic design development and the communication strategy for the International launch of the album. I took part to the project as Strategy Director. Empowered by a disruptive aesthetics and bold promotion campaign, in the week of its release Famoso turned out to be the fourth most listened to album of the world on Spotify, staying for three weeks in the top 50. As a result, Sfera Ebbasta has become the first Italian artist to appear on the Spotify billboard at Times Square. After that, the album sold approximately 150,000 copies, and got certified three times Platinum. Moreover, album and singles together went ten times Gold and nine times Platinum. Alongside the music project Famoso, Sfera Ebbasta also released the documentary of the same name on Prime Video. The documentary shows some anecdotes on the artist's musical growth and the making-of the new album.
Achille Lauro Sanremo 2020
…Lettergram design studio was in charge of the creative consultancy for the concept ideation, the graphic design development and the communication strategy for the International launch of the album. I took part to the project as Strategy Director. Empowered by a disruptive aesthetics and bold promotion campaign, in the week of its release Famoso turned out to be the fourth most listened to album of the world on Spotify, staying for three weeks in the top 50. As a result, Sfera Ebbasta has become the first Italian artist to appear on the Spotify billboard at Times Square. After that, the album sold approximately 150,000 copies, and got certified three times Platinum. Moreover, album and singles together went ten times Gold and nine times Platinum. Alongside the music project Famoso, Sfera Ebbasta also released the documentary of the same name on Prime Video. The documentary shows some anecdotes on the artist’s musical growth and the making-of the new album.

About Achille Lauro

An Italian rapper and singer with a fluid sound and a striking style, Achille Lauro (born Lauro de Marinis) went from underground rap phenomenon to hip-hop superstar after unveiling the track “Rolls Royce” at the 2019 Sanremo Music Festival.

Emerging in 2012, Lauro issued a pair of mixtapes before releasing his full-length debut, Achille Idol immortale, in 2014. Citing influences that include Vasco Rossi, Kurt Cobain, Elvis Presley, the Beatles, Travis Scott, Young Thug, Lucio Battisti, and Rino Gaetano, Lauro’s fusion of eccentric alternative rap and fashion made him an underground sensation and ensured him a small but rabid fan base.

After diving headfirst into the mainstream with 2019’s “Rolls Royce,” he doubled down on that success the following year with another Sanremo appearance and the hit single “Me Ne Frego.” In 2021 he issued the genre-spanning LP Lauro, which incorporated elements of pop, punk, grunge, glam rock, and electronic music into his already eclectic oeuvre.

My Duties

  • Communication Strategy
  • Social Content Strategy
  • Shooting Production
  • Copywriting

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