FSI is an independent private equity firm based in Milan, Italy. McCann Italy was in charge for development of the Company’s new brand positioning strategy and identity. I took part to the project as brand strategist and project manager.
About FSI
Before setting up FSI in 2017, the Company’s investment professionals worked together for several years at Fondo Strategico Italiano, where they developed a solid track record in private equity investments in the Italian mid-market. During those years, the team’s dynamics and core vision were refined and strengthened, building a strong foundation for the rapid set up and launch of the brand in 2017.
The Company seeks to act with the highest level of integrity and a responsible approach when interacting with portfolio companies, investors, advisors and, more in general, with its stakeholders. The investors share with FSI the long-term perspective, providing patient capital to achieve the sustainable growth of portfolio companies. The Company manages the private equity closed-end fund FSI-I. The fund offers to investors a unique and valuable combination of:
Access to an Attractive Investment Market
The numerous mid-market corporates represent the bulk of the Italian economy and present high value creation opportunities in both export/internationally diversified businesses and leading domestic companies
FSI Tested and Differentiating Investment Formula
As compared to a traditional LBO approach, the capital structure flexibility and the moderate recourse to leverage implemented by FSI appear more appropriate to fully exploit the growth potential and value creation opportunities offered by the Italian mid-market segment
Superior Origination of Proprietary Investment Opportunities
Partners cumulatively bring 65+ years of senior level experience in the financial and private equity sectors, contributing a vast network that provides a constant flow of bilateral investment opportunities
A Partnership Approach with Entrepreneurs
The Company typically engages in its investments through a trust-based approach and a fully shared view of key strategic objectives
FSI Rigorous Investment Discipline
Proper governance rights and disciplined investment and portfolio management processes positively contribute to portfolio’s construction and development
My Duties
- Brand Strategy
- Project Management
