SFERA EBBASTA FAMOSO

Sfera Ebbasta - Famoso

Released in 2020, Famoso is the new album of Sfera Ebbasta, the Italian “Trap King”. Lettergram design studio was in charge of the creative consultancy for the concept ideation, the graphic design development and the communication strategy for the International launch of the album. I took part to the project as Strategy Director.

Empowered by a disruptive aesthetics and bold promotion campaign, in the week of its release Famoso turned out to be the fourth most listened to album of the world on Spotify, staying for three weeks in the top 50. As a result, Sfera Ebbasta has become the first Italian artist to appear on the Spotify billboard at Times Square. After that, the album sold approximately 150,000 copies, and got certified three times Platinum. Moreover, album and singles together went ten times Gold and nine times Platinum.

Alongside the music project Famoso, Sfera Ebbasta also released the documentary of the same name on Prime Video. The documentary shows some anecdotes on the artist’s musical growth and the making-of the new album.

About Sfera Ebbasta

Sfera Ebbasta rose to prominence after the release of XDVR (2015), recorded with the collaboration of record producer Charlie Charles and DEACC, which achieved commercial success in Italy. This success was replicated with the albums Sfera Ebbasta (2016), Rockstar (2018) and its reissue Popstar Edition (2018). After that, he has become the best-selling artist in Italy in the 2010 decade, and currently holds the record for most songs – twenty – reaching #1 rank in the Country. In addition, in 2018 he has become the first Italian artist to enter in Spotify’s top 100, with more than 8 millions listenings a day.

The album tracklist of the 2020’s album Famoso is characterised by important collaborations with Italian and internationals artists such as Offset, Future, Steve Aoki, Diplo, J Balvin, Marracash, and Gué Pequeno. The project has also involved important international producers, such as Steve Aoki, Diplo and London on da Track.

My Duties

  • Communication Strategy
  • Social Content Strategy
  • Shooting Production
  • Copywriting

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