FINECO

FINECO Advertising Format

Fineco is an Italian bank that specializes in online brokerage. McCann Italy was in charge for the design development of the Company’s advertising format for both consumer and business audiences. I took part to the project as design strategist and project manager.

About Fineco

Fineco is an independent multi-channel direct bank offering banking, credit, trading and investment services from a single account. It is a brokerage leader in Europe with one of the largest networks of financial advisers and a capillary network of Fineco Centres throughout Italy.

The Company is one of the most important FinTech banks in Europe. Its transaction and consulting services and platforms are developed in-house with proprietary technology, designed to be innovative and user-friendly to ensure a seamless and intuitive customer experience across all channels.

In addition, Fineco is one of the most important players in Private Banking in Italy, with a highly tailor-made consultancy approach that includes trustee services, protection and transfer of personal and corporate assets, legal and tax advice and wind-down management. FinecoBank has also been active in the United Kingdom since 2017, focussing on offering brokerage and transaction services.

Fineco was also immediately innovative in its advertising. It coined the term “The New Economy” that would become the symbol of an era and launched the 3 laws of the new economy: if it seems easy, it probably is; don’t follow revolutions, make them; first of all, get there first.

With over 1.4 million clients and € 2.8 billion of net sales in 1Q22, Fineco is one of the most solid, innovative and reliable companies on the international financial stage.

FINECO Advertising Format

My Duties

  • Design Strategy
  • Project Management

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