SuperDuper was born in 2010 from the creative minds of Veronica and Ilaria Cornacchini, together with Matteo Gioli. With a lack of corporate planning and an abundance of willpower, they decided to experiment in a completely new field: the hat world.

In 2013 SuperDuper won the Who is on next? award sponsored by Pitti Immagine, Vogue Italia, and Altaroma. As a result, the fame of the brand grew and its worldwide distribution increased rapidly. In addition, the same year the brand won both the man edition and the woman edition of Pitti, with the latter getting a special mention from Franca Sozzani. It was a very long and difficult process to take an old fashioned item and make something completely new out of it. Something that can be used and worn each day of our daily life.

SuperDuper hats are handmade in Florence, Italy. The use of the highest quality raw materials, the with zero km artisanal production, together with a pure creative approach make the brand one of the most renowned hat Companies in the world.