Furla Mantra Collection embodies Furla’s commitment to create outstanding products merging together sense of beauty, craftsmanship and design. Lettergram has been called by Furla to empower the presence of the collection in store by designing and developing ad-hoc communication materials and product collaterals. I took part to the project as Strategy Director and Copywriter.’s
About Furla Mantra Collection
Furla Mantra Collection is a limited edition capsule of premium bags by Furla. Established in Bologna in 1927 by Aldo Furlanetto, Furla an Italian accessories brand, leader in the accessible luxury segment. The brand stands out with a winning combination of Italian high quality, creativity, and signature style. Furla is currently present on the international markets with a rich range of products, including bags, shoes and leather accessories, designed for women and men looking for a refined and functional design.
Inspired by the Company’s history, Mantra is a sophisticated, timeless capsule collection which embodies the true essence of Furla’s commitment to create outstanding products merging together sense of beauty, time-honoured craftsmanship and innovative design. A special project focused on Italian heritage and sustainable manufacturing, sold only in a select number of Furla’s top international flagships.
My Duties
- Copywriting
- Project Management
- Client Direction
