Achille Lauro’s performance at the Sanremo Music Festival in 2020 was one of the most talked-about and visually striking aspects of the event. His appearances over the course of the festival were characterized by bold, avant-garde fashion and theatrical stage presence, making a significant impact on both the audience and the media. Here are some key highlights of his exhibition.
Lettergram design studio was tasked with developing the art direction for the artists’ digital communication, social media content, and metaverse activation on Roblox. I took part to the project as Strategy Director.
About Achille Lauro
Italian rapper and singer with a fluid sound and a striking style, Achille Lauro (born Lauro de Marinis) went from underground rap phenomenon to hip-hop superstar after unveiling the track “Rolls Royce” at the 2019 Sanremo Music Festival.
Emerging in 2012, Lauro issued a pair of mixtapes before releasing his full-length debut, Achille Idol immortale, in 2014. Citing influences that include Vasco Rossi, Kurt Cobain, Elvis Presley, the Beatles, Travis Scott, Young Thug, Lucio Battisti, and Rino Gaetano, Lauro’s fusion of eccentric alternative rap and fashion made him an underground sensation and ensured him a small but rabid fan base.
After diving headfirst into the mainstream with 2019’s “Rolls Royce,” he doubled down on that success the following year with another Sanremo appearance and the hit single “Me Ne Frego.” In 2021 he issued the genre-spanning LP Lauro, which incorporated elements of pop, punk, grunge, glam rock, and electronic music into his already eclectic oeuvre.
